Translating Strategy into Story
1504 is a narrative studio based in Alabama that helps organizations humanize their point-of-view. The following are samples of multimedia initiatives that began with narrative blueprints and culminated with stories designed to generate change. Curated based on potential alignment with Alabama Power, they reflect a range of internal and external uses organized by purpose.
01.
Launching an Initiative
A healthcare technology team needed to clearly define its vision for stakeholders. Note: For fullscreen playback, click play and select the icon in the lower right corner of the player window.
02.
Honoring the Workforce
A data storage business needed to strengthen the sense of shared values across its global team. To explore more of this series, visit here.
03.
Highlighting a Successful Project
A leader in art handling needed to showcase a broader range of client services [60-sec version].
04.
Customer Success Story
Iron Mountain needed to illustrate how it can transform a client’s business, while benefiting the community.
05.
Raising Public Awareness
The American Red Cross needed to increase blood donations after mass casualty events without exploiting the issue.
06.
Sharing Leadership Priorities
A security software team needed to personalize its culture and brand positioning [90-second version].
07.
Spokesperson Testimonial
The American Red Cross needed to balance a public endorsement with an authentic story.
08.
Stories of Thought Leadership
Alabama Power’s Business Transformation team needed to elevate the perception of its mission [Project trailer]. To explore more of this series, visit here.
“…For us, it's not about what we do specifically, it's about the impact we help our customers have. So it's really about making sure the stories of our customers are being heard. That's why it's important to understand the work that we do on a daily basis, because it's about the customers at the end of the day. ”
- John Smola, from “The Power of Alabama” film
Thank You
We are grateful for your consideration to collaborate and your belief in the power of storytelling.
Contact
Mark Slagle, Producer
mark@1504.co
615.347.6505
Myriah Towner conducting interviews on location at Alabama Power (2022)